PVP Live set out to be the gaming and esports communities go to news resource for all things nerd. The company had a variety of ways to handle traffic from the website to Youtube content.
The problem they were facing is how to get this content in front of the community.
I ran the digital and influencer marketing side of the company.
This meant working with a variety of influencers from personalities to Facebook pages that would help promote the content through posts and streams.
I was also responsible for putting content out on social media platforms and finding the right ways to engage with a growing audience.
Scope
- Digital Marketing
- Influencer Marketing
- Marketing Strategy
- Data Science / Reporting
- Business Development
- Partnerships
- Writer
- On-Screen Talent
Noteworthy Achievements
- 100K Followers Gained On Twitter With High Engagement
- 3M Active Users Per Month
- 30% Of Users From Influencer Marketing
- Pioneered Facebook Group Influencer Marketing
The Results
One of the largest growing esports news organizations that was tapped into the pulse of the gaming community.
PVP Live was the gaming community’s quickest source for news.
PVP Live quickly out grew it’s competitors through being smarter with marketing and being on the ball with its reporting. There was a point of finding the right influencers that matched the subject and community that we believed would enjoy our reporting.
As a result, PVP Live became one of the largest sources for esports news and gaming content.
100
Followers Gained
3
Active Users A Month
30
Users From Influencer Marketing