Effective Video Production

With the marketing for Immortal: Gates of Pyre ramping up, the AOE team was looking effectively kill two birds with one stone.

  • Build up the Youtube channel with new content
  • Generate additional content for social media without additional time commitments

I lead the project with these goals in mind to build Youtube content made of multiple smaller segments to be clipped from the original video and given to the social media team as ammo.

This involved a lot of close work with the Sunspear Games, graphic design, motion, marketing, and video editing teams to create strong final products.

Scope

  • Video Producing
  • Project Management
  • Social Media Strategy
  • Design Consulting

Thumbnails

Videos

Project Outcome

Award Winning Campaign

Through the Outlaws, we achieved a lot of firsts in esports. The first player tour, pop up shop, and block party all contributed to being a Tempest Award winning campaign.

The Most Talked About Overwatch League Team

While achieving critical acclaim, the Outlaws also held the public interest. They were also the most tweeted about team of Overwatch League in season 1.