When we met with LEGO they had a unique problem. They had a ton of great work being done in the video game space with their IP, but no centralized brand to house all the interactions around it. They had recently formed a team to specifically address this but realized they also did not have a brand to house it.
Our team helped in a variety of ways from branding and package design to understanding the positioning LEGO GAMES had to take in the market and how developers and publishes ultimately marketed for them.
Scope
- Community Building Consulting
- Project Management
- Social Media Strategy
- Design Consulting
- Video Producing
- Newsletter Implementation
