When first working on the legendary Optic brand, the fan base was not being properly engaged.
The team had begun to turn things around on social media, but the look of Optic was dated. There were no values that were associated with the team.
I worked with the marketing team to establish the new motto
Power. Precision. Prestige.
Power – Since Optic and the fanbase were very alpha, elite, and dominate.
Precision – Optic’s origins began as a COD sniper montage team.
Prestige – Every year new titles come out for COD and the team begins to learn to again to be the best in the league.
The event side of Optic was non existent.
I worked together with the team to create a variety of events around the re-launch of the Optic brand and the championship Gears of War team.
These activations varied from special ops themed scavenger hunts to playing with the pros.
Scope
- Event Concept
- Event Activation
- Partnership
- Promotional Merchandise
- Brand Motto
- Brand Tone
Awards & Mentions
- Finalist – Esports Team Of The Year
The Results
“I waiting outside in the cold at 6 AM to make sure I was the first person here.”
Optic Gaming had all the attention
Optic Gaming had gone from a team with a stagnant following to one of the most talked about teams of the year. With a new look and ways to engage with the team, the fans provided overwhelming amount of support.
Our efforts did not go unnoticed as Optic Gaming was a finalist for Esports Team Of The Year.
1000
Attendees At COD Champs
100
Person Line Out The Door
3M
Fans Worldwide