For the opening season of Overwatch League, I was tasked with local marketing for the Houston Outlaws.
My goal was to grow, connect, and engage a brand new audience of Overwatch fans spread out across Houston, Austin, and San Antonio.
The award winning #BandTogether campaign successfully brought together fans all across south Texas together for watch parties, block parties, pop up shops, player tours, and trade shows.
We also enabled them to show their colors through a variety of limited, collectible, and region specific merchandise.
The goal being that fans would travel from all over Texas to attend events, meet their community, and trade effectively to have the full collection.
Scope
- Community Building
- Event Marketing
- Project Management
- Social Media Strategy
- Merchandise
- Partnership Development
- Design Consulting
- Video Development Consulting
- Website Consulting
Awards & Mentions
- Tempest Award Winning Best Social Experience
- Tempest Award Finalist Esports Team Of The Year
- World’s 1st Esports Player Tour
- World’s 1st Overwatch League Pop Up Shop
- World’s 1st Esports Block Party
Project Outcome
Award Winning Campaign
Through the Outlaws, we achieved a lot of firsts in esports. The first player tour, pop up shop, and block party all contributed to being a Tempest Award winning campaign.
The Most Talked About Overwatch League Team
While achieving critical acclaim, the Outlaws also held the public interest. They were also the most tweeted about team of Overwatch League in season 1.
“Band Together is the movement that pushed the brand over the top and into the hearts of the Texas gaming community. Through trailblazing events it united the fanbase and made it fun to be an Outlaws fan!”
VonCo-Founder, Lonestar Vanguard