Immortal Gates Of Pyre - Video Producing

The client needed to "kill two birds with one stone": build long-form YouTube content while simultaneously generating a steady stream of short-form clips for social media, all without ballooning production time or costs.

I devised a "segment-based" content strategy. We produced long-form videos structured as multiple smaller segments. This allowed us to publish substantial YouTube episodes while slicing them into bite-sized "ammo" for the social media team. I coordinated between graphic design, motion, marketing, and editing teams to ensure a high-quality pipeline.

This efficienct pipeline successfully populated their channels with high-quality content. The strategy maximized the value of every minute of production, ensuring that the marketing team always had fresh assets to engage the community across all platforms.