One of the top streamers in the world, SypherPK, became interested in spinning up a clothing business for a couple of reasons.
He wanted to make clothing that was at a higher level of quality than what the community had come to expect.
Additionally, he wanted to build something that could generate revenue when he eventually stopped streaming someday.
Our team was a part of this from the ground floor and build it from there.
- Conceptulization
- Namestorming
- Moodboards
- Logo development
- Look and feel
- Brand Pyramid
- Voice and tone
- Marketing Strategy
- Go to market strategy
- Influencer Marketing
- Package Design
- Clothing Design
- Launch
Scope
- Community Building
- Event Marketing
- Project Management
- Social Media Strategy
- Merchandise
- Design Consulting
- Marketing Strategy
- Ideation
- Video Development Consulting
Project Outcome
A Hit With The Community & Influencers
For launch week, Metal Umbrella dominated Twitch and converted directly to great sales.