Nerd Street Gamers (NSG) had started as a passion project in Philadelphia and grown to the point where they are working with major endemic and non endemic companies to the gaming space.
They came to AoE Creative looking for a full rebrand that showed they were a professional company that had not lost touch with it’s roots in gaming.
We worked on first establishing the brand core values and pillars and from there established a voice and tone for the brand that felt professional yet conversational.
After we began establishing a look and feel for the brand that carried this theme of being “adaptable”. The idea is that NSG works with it’s children companies and others so often that their colors can be adopted into graphics of NSG.
Scope
- Project Management
- Brand Look And Feel Consulting
- Brand Voice And Tone
- Event Concepts
- Video Concepts
- Marketing Campaign Concepts
Noteworthy Achievements
- Advertisement Utilized On NBC
- Public Appreciation For The Rebrand
Project Outcome
Easy Transition
Through working with their team we not only provided the documents, but we provided a launch strategy to help NSG transition into the new look.
Amazing Results
NSG has taken the rebrand in stride and continues to push the boundries in the gaming and esports space while looking great doing it.
“It’s time our logo, graphic design, and the spelling of our name reflected those values. ”
Nerd Street Gamers