
Strategy
One Piece
Role / Services
StrategyDesignDevelopment
The Scope
- Apparel Design: Created a cohesive clothing collection for the collaboration.
- Brand Integration: Merged the visual identities of two major global brands.
The Challenge
We were tasked with creating an apparel line that reflected the unique identities of both Toei Animation's One Piece and Cloud9. The collection needed to navigate apparel trends, customer preferences, and production constraints while showcasing a 'Grand Line' where both brands intersect in values, visual identity, and voice.
The Solution
We designed a cohesive collection that merged the competitive spirit of Cloud9 with the adventurous ethos of One Piece. The apparel line features a visual style that generates excitement and engagement among both fanbases, resulting in a unique crossover event that respects the legacy of both brands.
Project Visuals
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