Paramount Pictures

We had limited time to create a brand history that felt earned. The show's premise relied on authenticity—"Fugitive" needed to look like a real team that had evolved over years of competition. We couldn't just design one logo; we had to design a history.

We dove deep into the visual history of League of Legends esports. We designed not just the current branding, but also "previous iterations" of the logo to be used as props and backstory elements. We extended this to a full merchandise line, ensuring every jersey and hoodie on screen looked authentic.

We successfully created a believable visual universe for the show. The branding stood up to scrutiny from hardcore fans and seamlessly integrated into the mockumentary format, grounding the comedy in visual reality.