Strategy
Tourney Locator
Role / Services
StrategyDesignDevelopment
The Scope
- Tourney Locator approached us to produce a hype trailer for "Low Tide City," a Super Smash Bros. tournament held at a massive indoor waterpark. I led the video production and concepting, along with providing light social media strategy for the launch.
The Challenge
The event had a unique selling point—a major tournament inside a waterpark. The trailer needed to capture this specific "vacation meets competition" vibe immediately to drive registration.
The Solution
I directed a motion graphics-heavy trailer that leaned into the aquatic theme ("Adding a Splash of Color"). We combined high-energy gameplay footage with the relaxed, fun atmosphere of the venue to create a compelling narrative for prospective attendees.
The Outcome
The trailer was a smash hit. Within hours of the announcement and trailer launch, the tournament reached its maximum capacity. The marketing successfully conveyed the unique experience, driving immediate and overwhelming demand.
Project Visuals
Next Case Study
LEGO