ALLOY

Context: We live in an era of fragmentation. Our digital identities are scattered across dozens of platforms—Instagram for photos, Twitter for thoughts, LinkedIn for career, Spotify for taste.

The Problem: There is no single place that captures the full spectrum of a person. Current "link-in-bio" tools are utilitarian and static, lacking the emotional resonance and dynamic nature of a true social profile. Users struggle to present "all of them" without sending followers to five different tabs.

Unified Stream: Alloy connects to your existing platforms and aggregates your content into a beautiful, single-scroll feed. It pulls your latest tweets, photos, and song loops into one timeline.

Dynamic Identity: Instead of a static list of links, Alloy creates a living, breathing profile that updates in real-time as you post elsewhere. It is the "alloy" of your digital self—a mixture of elements creating a stronger whole.

Design System: The logo is constructed using geometric precision, symbolizing the merging of different paths or streams into a central loop. The palette is high-contrast and digital-native, designed to make content pop while maintaining a premium feel.

Interface Design: The interface uses a "Glassmorphism" inspired aesthetic with deep dark modes and subtle transparencies. Content cards float on top of the black background, giving the feed a sense of depth.

Interaction: Motion principles are fluid, snappy, and continuous. As the user scrolls, the header elements smoothly collapse, and content cards enter the viewport with a subtle upward fade, creating a smooth, cascading effect.