Ellevens

Traditional sports fans and the esports community don't always mix well. The challenge was to create a brand that appealed to both worlds—leveraging Bale's massive following while establishing authentic credibility within the esports space.

We built the brand around the core pillars of excellence, community, and creativity. For the visual identity, we chose a motif of painting and brush strokes. This concept was simple yet "pure, honest, and personal," reflecting a touch of artistry that set it apart from the typically aggressive esports aesthetics.

The launch was a success, promoted directly by Gareth Bale to his millions of fans. The brand successfully carved out its niche, proving that a star-athlete-led team could have a distinct, authentic identity in the competitive gaming world.