Historically, traditional sports fans don’t really mesh well with the esports community. However, with soccer superstar Gareth Bale acting as a bridge between those two cultures things started to look differently.
Gareth’s agency reached out to AoE Creative and asked for assistance in creating an esports team brand from scratch.
After running through the initial exercises of brand building, Ellevens looked to be a team focused on excellence, community, and creativity.
Keeping that in mind while going into the look and feel stage brought about the idea of painting and brush strokes. The idea is simple, yet is pure, honest, and personal.
Scope
- Brand Development
- Brand Voice And Tone
- Consulting Look And Feel
- Project Management
Noteworthy Achievements
- Successful Launch
- Promoted By Gareth Bale
