Strategy
Stay Plugged In
Role / Services
StrategyDesignDevelopment
The Scope
- Stay Plugged In connects high school esports athletes with collegiate scholarships. We were tasked with refining their brand and marketing strategy to better reach both students and recruiters.
The Challenge
The collegiate esports space is fragmented. We needed to position Stay Plugged In as the premier bridge between talent and opportunity, making the complex recruitment process feel accessible and exciting.
The Solution
We focused on a student-first messaging strategy. We streamlined their visual identity to be energetic and aspirational. (Note: Specific details were unavailable in source text, so this is a generalized reconstruction).
Project Visuals
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